Beauty brand sets sights on European expansion

A sustainable beauty brand specialising in female shaving is doubling its capacity as it branches out into new markets in Europe.

FFS Beauty, which is based in Cannock, is behind the UK’s first female shaving subscription box – supplying British, eco-inspired shaving and toiletry products to customer’s doors.

As sales continue to soar the firm, which already features in High Street stores including Next’s beauty halls and Ocado, has moved to a 5,500 sq ft base on Morgans Business Park, Betty Lane, to keep up with demand.

The extra space will also help FFS Beauty, which created the world’s first female three step shaving system, as it plans to launch in France later this year.

Having already been available to ship across Europe the move will strengthen ties in the country as it will create a fully integrated French website and shopping platform allowing the brand to expand into new markets.

Liz Needham, managing director at FFS Beauty, said: “Our new warehouse space is part of wider plans to double production in the next year. We have already reached over 100,000 active subscribers with over 1.5million razor sets sold and have ambitious plans to continue this strong growth.

“Expanding into France is the logical next step. We already have significant interest from the country with people ordering items to be shipped across the world. This is the next step and will create a fully dedicated French site offering the same great sustainable products while expanding our reach.

“This is an exciting new chapter for the brand and we are excited to be able to continue to grow our plastic free, sustainable ranges.”

FFS Beauty, which stands for Fuss Free Shaving, is the UK’s first female shaving subscription box.

Manufactured in the Midlands each of the ergonomically designed shavers, which have been made to perfectly fit the female hand, can be personalised and feature six diamond-coated steel blades per head.

The company also runs an inhouse blade recycling scheme where members can return their used blades to be recycled.

Last year they also launched a new luxury home spa range.