Toy retailer launches store at shopping centre

Smyths Toys Superstoreis set to open at Merry Hill shopping centre later this week.

Located on the Upper Retail Park, by Homesense and The Range, the superstore’s doors will open at 9am on Friday.

It joins a number of family brands including Hamleys, Toytown and Mothercare, which returned inside Boots earlier this year.

Shane Foran, store manager, said: “We’re delighted to be moving to a brand new Smyths Toys Superstore at Merry Hill. We are inviting everyone down to join us for the opening. There will be various giveaways and some great bargains you won’t want to miss out on so make sure you drop by.”

Jonathan Poole, centre manager at Merry Hill, said: “We are thrilled to welcome Smyths Toys Superstore. We know that many of our visitors will be looking forward to diving into their huge selection of must have toys. As a leading toy retailer, Smyth Toys will make a fantastic addition to the family brands at Merry Hill, and we know it will be very popular with our visitors.’’