Flooring giant makes £7.1m Turkish acquisition

Kidderminster flooring giant Victoria has bought Turkish ceramic tile manufacturer Graniser in a deal worth £7.1m.

Established in 1997, Graniser has been ultimately owned 75% by the Austrian investment company, Bancroft Group and 25% by the European Bank of Reconstruction and Development since 2012.

The company manufactures ceramic tiles from a single 75,000 sq m production facility it owns, close to Izmir port, a major export hub.

Philippe Hamers, group chief executive of Victoria, said: “Victoria’s ceramic tiles business continues to go from strength to strength. The low-cost manufacturing environment that Graniser offers will give Victoria the ability to leverage its manufacturing expertise and brand strength to further drive operating margins.”

Geoff Wilding, executive chairman of Victoria, said: “Following completion of the Acquisition, Victoria will have invested circa £201 million in the current financial year to add approximately £35 million of EBITDA to the group. Victoria’s strategy of achieving scale through acquisitions and using that scale to extract operational synergies continues to deliver value for the group and its shareholders.

“We continue to have substantial amounts of capital to deploy and are in active discussions with additional high-quality opportunities to grow our business. Therefore, shareholders can expect further earning accretive acquisitions.”

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