A Question of Sport?

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Still questioning the link between sports and sales? Chances are you’re probably not at the top of your game! Don’t miss this opportunity to discover the secrets of the elite as world renowned peak performance expert Jim Steele, leads a highly charged panel debate with game changers from the world of business and sport, at the National Sales Conference, 18th November in Birmingham. Use BD20 to save 20% off all tickets.

The link between sales and sports performance has long been discussed, but what is the science behind winning? Jim Steele uses his breadth of experience, both as a top sales performer and in neuroscience, to inform his audience in understanding performance psychology and how the brain works, to help you hit peak performance. He provides tangible take-aways to help you hit your targets and win & retain more business in less time!

To add a further twist to the business Vs sport debate, a stand out performer from the military world will join Jim’s High Performance panel:

  • Award winning leader: Phil Jones MBE, Managing Director, Brother UK


  • Olympic Gold medalist: Kate Richardson Walsh OBE, author of Winning Together


  • Ex-RAF: Mandy Hickson, a pioneering fighter pilot

If your team is struggling to achieve your vision, particularly as remote working still plays a part, then take inspiration from olympic Gold medalist, Kate Richardson-Walsh OBE, England’s most capped female hockey player. In 2014 the team hit a new low with a 10th place finish at the Hockey World Cup when they had arrived as favourites. Fast forward two years and they won gold at the Olympics in Rio. What changed? Kate is widely credited for helping build the incredible team ethos and commitment that drove GB team to a nail biting victory!

Communication can be a problem in teams, particularly if you are the minority. Imagine being Mandy Hickson, the only female fighter in her front lane Tornado Squadron, who patrolled the no-fly zone over Iraq. One wrong move could have cost everything. She’ll be sharing how to excel under pressure and the importance of having a team on your side.

Finally, but by no means least, Managing Director at Multi-million pound company, Brother UK, Phil Jones MBE, will take to the stage to share his thoughts on longevity and maintaining star status. A 25 year veteran of the I.T industry, he’s witnessed the birth of the internet, bluetooth, mobile phones and cloud computing platforms such as Instagram, Facebook and Twitter. With a company mission of ‘growing ourselves by growing others’, Phil is invested in helping his team achieve greatness so they can win too!

Steve Lindsey, managing director of event organiser, Lincoln West, said `It’s been a tough two years with the pandemic and we’ve seen employees dig deep to support companies, while going through enormous stress both personally and professionally. The National Sales Conference is a great opportunity to reward and recognise your team with a fantastic day of learning from leading thought leaders and experts. Your team will leave feeling refreshed, inspired and have a winning mentality to achieve their goals.’

England’s Rugby World Cup winning coach, Sir Clive Woodward said: ‘The conference is the best I’ve ever seen, providing really practical tools on how to become better.’

NSC21 is sponsored by Showpad, The Growth Hub, Outreach, Plecto, Professional Academy, Archimedes Consulting and Discovery, and supported by the Institute of Sales Professionals (ISP), BNI, MD2MD and TheBusinessDesk.com.

To book your place and receive a 20% discount, quote ‘BD20’ – BOOK TODAY or contact Event Manager, Carly Hearn (carly@lincolnwest.co.uk), who will answer any questions and discuss your company’s involvement.