Automotive software firm set for acceleration after seven-figure investment

Angela Montacute

A Sutton Coldfield-based automotive software firm says it is set for major expansion following a seven-figure investment.

Digital INNK has received the cash to launch ViSN – a new digital platform that connects drivers, fleet companies and third-party suppliers.

The Series A round was rapidly closed and overfunded, with participation from US and European Family Offices and private investors and will support the rapid roll-out of the technology, initially in the UK.

Angela Montacute, CEO of Digital INNK, said: “The ViSN platform will offer fleets a more efficient way to manage in-life operations. The AI-driven technology will create cost efficiencies across the life of the vehicle and directly benefit the bottom line. Our new funding means we are well-positioned to rapidly grow our market share in the UK and beyond.

“A number of fleets have already tested our technology and reported great feedback from drivers who like the app-based self-serve functionality.”

Digital INNK has also strengthened its management team with the appointment of Martin Drake as chief commercial officer. He most recently having conceived and launched the ODO SaaS platform. He joins chief technology officer Scott Christie, who has led global automotive technology projects.

The funding round was advised by Ashish Devi-King, director and founder of auto-tech and data specialist investment banking firm, Ridgeback Partners.

Montacute added: “Thanks to our technology, fleet operators can now automate a large part of their in-life operations. It creates a better experience for the driver and drives efficiency across all operations. We believe we have built the next generation of fleet software.”