Fast-growing bar group reveals plans for ‘upmarket’ cocktail venue

A new high-end cocktail bar could be coming to Birmingham city centre if plans to change a basement unit on Temple row are passed.

The plans from Adventure Bar Venues outline renovating fthe former Serve venue, which has been vacant since September 2019. It was formerly a table tennis centre, which sold food and drink. The application describes the new venture as “an upmarket cocktail bar” which would create 30 jobs.

A planning statement adds: “The introduction of the proposed use into these vacant premises will ensure their active use for an appropriate town centre use that would attract pedestrian footfall which would complement and support the vitality and viability of the local area and the wider Birmingham City Centre.

“Allowing this proposed use of the vacant application premises would prevent it remaining vacant and unused and would place the application site in active use that would attract pedestrian footfall. In its current, vacant state, the application premises contribute absolutely nothing to local economic activity, employment and pedestrian footfall. The proposed use would directly assist in maintaining and strengthening the leisure role of Birmingham City Centre, by improving its attractiveness and helping to diversify its evening economy and leisure function; ensuring that this area remains vibrant, attractive and accessible to all throughout the day and evening.”

Adventure Bar Venues already owns the Tonight Josephine and Luna Springs venues in Birmingham city centre.