Creative agency rebrands and expands team

Birmingham creative agency Reeves has rebranded and expanded its team.

To mark the start of the two year project, the company has replaced “public relations” as the descriptor in its name with “media”, in a much which it says better reflects the evolution of services.

Reeves Media will retain its core public and media relations expertise but will focus investment on the expansion of content production and social media management, as well as the development of its branding consultancy offering that emerged as the world worked from home.

Agency founder, Clive Reeves, said: “The traditional PR model has been on the road to extinction for quite some time and our work has long surpassed a press release and supporting photograph.

“Dropping PR from our name gives us agility and corporate sustainability, allowing us to thrive and adapt in a changing world.

“We recognise how content is consumed and its need to influence positive change.

“Businesses need effective, creative and purposeful communications and content covering each element of their operation, from highlighting their team, story and ethos to major success stories and social value efforts.

“We’ve kick started our growth plans by investing in people and talent.”

Two of three new recruits are already in post in an expanded creative department, including videographer Jamie Hogan, who has worked on YouTube channels with followers in the millions, while Oliver Tuzzio has joined the team as a Graphic Designer and Illustrator.

This comes after a raft of internal promotions, including Bradley Meersand’s move from client services director to director of operations and account manager Jordan Harris’s promotion to account director.

Akash Bhardwaj has also taken on the role of creative & branding manager, while Saleena Ali has been given the role of PR & social media account executive.

The team has also started working on a host of new project wins over recent months, including PR and communications support around a major transport infrastructure project, social media campaigns for the Queen’s Platinum Jubilee on behalf of the West Midlands Lord-Lieutenancy and a brand refresh project for Advance Credit Union.