A trio of client wins for Jewellery Quarter e-commerce agency

E-commerce agency Cake has added a host of client wins within the retail sector.

Joining its portfolio of start-up brands is GoThrift, Cyberjammies and SIXTHSAINT in an effort to diversify its clientele.

Following the client wins, Cake’s team has also doubled in size. It has helped firms for the last 17 years grow their online stores from its Jewellery Quarter base.

Kirstie Smith, the Marketing Director at Cake said its new clients, “drive to lead each of their respective industries to deliver value to customers is incredibly admirable and closely aligns with our ethos and expertise at Cake.

“As a company founded by retailers for retailers, I am tremendously confident that we will be able to return remarkable results for both brands; our team will stop at nothing to help their businesses grow.”

For vintage specialists GoThrift, Cake have developed a new branding strategy alongside a new website.

In addition, the team are supporting SIXTHSAINT, a men’s jewellery brand ran by brothers Ollie and Jack Whitelock Hobbs with its 2022 marketing campaigns. Manufactured in Birmingham’s Jewellery Quarter, this is a move to bring production back home and produce higher quality products.

Ollie said: “We were searching for a partner that could support our ambitious goals and Cake stood out due to the team’s expertise and specialism in eCommerce, which is clearly demonstrated by their excellent track record with existing clients.

“As soon as we met the team, we knew that they would be a great fit: our company cultures authentically align and the work Cake has produced for us so far has been outstanding. We are confident that this will be the start of a mutually-beneficial, long term relationship.”

Completing the trio of fashion retailers, Cyberjammies is an online retailer of premium nightwear, sold in over 250 stores internationally. The online retailer is working with Cake on a website overhaul as part of its growth strategy for 2022.

Smith said: “Our drive to help other ambitious online businesses to cut through the competition and enjoy a larger slice of the online market truly knows no bounds. Last year was a record-breaking one for the team, and we can’t wait to solidify our reputation as one of the Midlands’ fastest-growing digital agencies within the e-commerce sector.”