Key hire at Midlands CBI

The Midlands CBI has added to its regional team with the appointment of a new associate director.

Nicola Adams has worked across a number of different industries, and has spent the past eight years in trade associations primarily supporting the UK’s DIY, housewares, electrical and footwear sectors.

She brings extensive experience in account management, recruitment, business support and event management.

In her new role, Adam will work with CBI Midlands director Richard Blackmore. Regional priorities will include action to boost skills, increase investment and drive infrastructure improvements.

Adams said: “It’s been a turbulent few years for business with Covid-19, Brexit and now a growing cost-of-living crisis as inflation rises and energy costs soar. Long-term challenges around levelling up and transitioning to net zero also loom large.

“I’ll be working closely with businesses across the Midlands to not only help them overcome these challenges but also to make the most of the opportunities in front of them too.

“We’re at a crossroads in the economy, and the decisions we take in now will define our future for years to come. I’m committed to enabling businesses to seize the moment and create an even more thriving Midlands economy.”

Blackmore added: “I am thrilled Nicola has joined the CBI team; she brings a wealth of experience to the role, and her knowledge of the Midlands’ strengths and challenges means she is well equipped to support our members to achieve their ambitions.

“Businesses across the region have faced a tough time over the past two years, but the CBI’s Midlands team stands ready to help them bounce back from these challenges and plot a new trajectory towards a prosperous, equitable and sustainable future.”