Industry-first for marketing agency as B Corp status achieved

Anthony Tattum

A marketing agency based in central Birmingham has become the first creative agency in the Midlands to achieve B
Corporation certification.

Big Cat, which is based in the Jewellery Quarter, was awarded the certification after passing a rigorous assessment of its business practices, demonstrating how it has a positive impact on its employees, suppliers, local community and the environment.

B Corporations – or B Corps – are companies which meet exceptionally high standards of social and environmental performance, transparency and accountability. They are verified by B Lab, a non-profit network.

There are currently only around 600 B Corps across the UK from 55 industries. Big Cat is the very first creative agency in the Midlands to achieve B Corp certification. In order to certify as a B Corp company, performance is analysed across five sectors: governance, workers, community, environment, and customers.

Big Cat CEO Anthony Tattum said: “Being purpose-driven is what B corporations are all about and that really resonates with what we do at Big Cat. We have built our business around enriching lives and working with brands which are meaningful and purposeful. Our clients share our values, and operate in a way which respects their workers, customers and suppliers, society and the environment, and give back wherever they can. As we do.

“I wholeheartedly believe the B Corporation movement is the way things have to go for businesses today. We all have to do more to create inclusive business cultures, establish sustainable supply chains and operate in a way which benefits society and the planet. The days of ‘profit whatever the cost’ are numbered; this is the future.”