Football stadium to be renamed after Poundland deal
Walsall Football Club’s ground will become the Poundland Bescot Stadium after a new partnership was agreed with the discount retailer.
Poundland will be the club’s ‘principal partner’ for the next three years in what will be the largest commercial partnership in the club’s history.
The retailer, which has its customer support centre based in Walsall, will also be the shirt sponsor.
Barry Williams, Poundland’s managing director, said: “While we’re a national wide retailer, involved in communities right across the UK, Walsall and the Midlands will always be our home,” he said.
“And that’s why we’re so proud to take our relationship with Walsall Football Club to the next level as we support the role they also play in our community.
“We’re very honoured to be able to add our name to the Bescot Stadium we know the fans and the community love.”
Walsall Chairman Leigh Pomlett added: “I am delighted that Poundland will be our principal sponsors.
“A company with their head office in Walsall sponsoring the town’s football club seems so fitting.
“The relationship has become closer and closer over time but this takes it to a new level. I am also pleased that Poundland will be a very active and supportive sponsor.”
