Danish retailer picks Telford for latest store launch

Danish retailer JYSK is set to open its latest store in Telford, creating 10 jobs.

The store will open on June 2 at Unit NQ1, Northern Quarter, Telford Shopping Centre.

“We are so pleased to be bringing JYSK (pronounced YOOSK) to Telford this June and for local shoppers to explore our huge collection of affordable Scandi homeware and garden furniture,” said Jenny Johnston, JYSK sales and marketing manager, UK & Ireland.

“The Telford Shopping Centre store will mean that local shoppers can access our brilliant same-day click and collect service as well as enjoying our exclusive in-store lines. JYSK prides itself on its
instore visual merchandising and Telford is no different, so we’re really looking forward to the locals of Telford and surrounding areas experiencing it themselves.”

The retailer is aiming to launch 5,000 stores worldwide and JYSK Telford will join 25 UK stores, three of which opened in 2021.