New JLR navigation system to give precise location even in remote corners

Jaguar Land Rover is set to offer its customers more accurate and precise navigation even in the most remote location by integrating what3words global location technology into its vehicles.

what3words has divided the globe into a grid of 3m x 3m squares, and given each one a unique combination of three words: a what3words address.

Through the ‘always-on’ technology, which works without the need for mobile connectivity, new and existing customers will be able to navigate to any precise location in the world using just three words.

Vehicles already on the road will be updated with the technology through a software-over-the-air (SOTA) update.

One updated, the system allows customers to input what3words addresses directly into the navigation bar on the Pivi Pro Infotainment system.

Mark Carter the navigation product owner and digital product platform at Jaguar Land Rover, said: “This world-changing technology is all about simplification, providing our customers with a seamless modern luxury experience that means they can find their way anywhere in the world without having to worry about connectivity.

“The partnership with what3words, enabled by HERE Technologies, further highlights our world-leading SOTA capability which allows us to offer services that are always on and always connected.”

JLR’s last SOTA update saw customers having access to Amazon Alexa in an effort to provide always-connected capability and deliver modern luxury.

In total, JLR has completed more than 1.3m vehicle-level updates and more than three million engine control unit updates so far.

The integration has been delivered by HERE Technologies, JLR’s navigation partner for the past 25 years. HERE’s driving services include turn-by-turn guidance, real-time traffic and on and off-street parking.

Chris Sheldrick the co-founder and CEO of what3words, said: “This partnership ensures you can get to the exact destination of your next adventure with ease and in comfort.

“Jaguar Land Rover recognised the benefits our innovative technology brings to those on the road, and we’re proud that our partnership with HERE Technologies has made this possible.”

Gino Ferru the general manager EMEAR and senior vice president at HERE Technologies, said: “Over the years of working with Jaguar Land Rover, we have gained a deep understanding of their innovative thinking and technical requirements, thanks to which we have been able to build industry-leading navigation solutions”.

JLR and what3words have worked together since 2018, when they created what3words addresses to help improve healthcare administration on the remote Scottish island of Mull.

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