Housebuilder reveals major scheme in Stafford

Bellway has bought land for a new development of 358 homes in Stafford.

The 30-acre site off Lichfield Road, previously occupied by the General Electric factory and to be known as Victoria Gate, already has outline planning permission which was granted in October 2021.

The former factory and its associated buildings were demolished and cleared from the site early last year. Bellway has submitted a reserved matters application to Stafford Borough Council and are hopeful to secure approval by the end of the year.

If Bellway’s plans are approved, construction work could begin on the site later this year, with the first homes expected to go on sale in March next year.

Bellway’s proposals will include a mix of two-, three- and four-bedroom properties, comprising 323 homes for private sale and 35 affordable homes for low-cost rent or shared ownership.

James Turner, land director of Bellway West Midlands, said: “This is a hugely important acquisition for Bellway, as it will extend our presence in Stafford for several more years. We have been delivering much-needed new housing in the town for more than a decade now, most recently at the Baswich Grange and Berswick Manor developments off Cannock Road.

“The site off Lichfield Road represents a highly suitable location for residential development, as it is less than a mile from the town centre and close to a wide range of shops and other facilities. Because of the location and the varied mix of properties we are proposing to deliver, we expect the development will prove extremely popular with local housebuyers.

“Subject to planning approval, we hope to make a start on transforming this former factory site into an attractive new neighbourhood by the end of the year. We are also continuing to seek further opportunities to acquire land across the West Midlands to enable us to bring forward more developments in the region.”

As part of the planning agreement for the development, Bellway will pay a Section 106 agreement of over £2.5m for local services and infrastructure, including £1.9 for educational places and facilities, £334,184 for the provision and maintenance of public open space and £275,185 towards local sports facilities.