Subscription platform activates growth plans with six figure funding deal
Birmingham-based activities subscription company Buckt has secured £350,000 investment expand into new marketing avenues to increase its subscriber base.
The MEIF funding will enable Buckt to employ more partnership managers to help it scale its supply chain and consolidate its position in key cities.
As the UK’s only tickets and activities subscription service, Buckt already serves more than 4,500 customers across Birmingham, Manchester, London, and Liverpool.
The company handpicks the best activities in each region and sends its subscribers five mystery tickets at a fixed price every month.
With events that are quality-assessed by the Buckt team, the company offers users experiences worth more than three times face value and overcomes the “paradox of choice” faced by consumers today.
Giovanni Finocchio, investment director at Midven, said, “As the country emerges from lockdown, we’ve seen the pent-up demand for entertainment, and Buckt provides this in spades. The subscription model provides value to customers and reliable bookings for venues bouncing back from the toughest trading conditions in living memory. We are looking forward to working with Dan and the team.”
Daniel Bridgewater, CEO of Buckt, said, “We’re delighted to be continuing our journey to become market leaders with Midven’s backing. The investment will allow us to expand our team, level-up our product and significantly scale our operations. By improving the quality of service, we offer, we want to solidify our place in key cities across the country to create ground for expansion in the future. We believe our valuable partnership with Midven will allow us to reach our goals.”