Motorcycle dealer set to Triumph with new premises

A local motorcycle dealer, who currently operates Staffordshire Triumph in Tunstall, has purchased a second showroom on Blackfriars Road, Newcastle-under-Lyme.

Bob Sheldon started trading in 1992 after exiting the coal mining industry and started selling motorcycles from his home.

Over the last 30 years, he has built up the business and now boasts one of the largest Triumph showrooms in the UK.

With support from Barclays, Sheldon has purchased the Honda showroom, which opened in August, and hopes his new franchise will emulate his Triumph success story which has a turnover of approximately £4.5m a year employing 15 staff.

Sheldon said: “Investing and expanding post-Brexit and post-pandemic has been challenging, but we have continued to grow and diversify the business to meet these challenges.”

Lesley Scott-Brooker, Barclays business manager, said: “As champions of local business, it is essential that we support local growing businesses such as Staffordshire Triumph Limited. Bob is a great example of an entrepreneur using his industry experience, passion and skills to develop a successful business.  By really understanding the sector, we have been able to create a bespoke funding package to support the business throughout its expansion.”

Sheldon added: “We are well positioned within a competitive market, with a loyal client base. Running a business is tough but the rewards far outweigh the downsides even after working long hours. We continue to invest in new technology, our people and new premises to help the business to grow. The motor sector has seen some real difficulties with supply issues, while the cost of living challenge is forcing dealerships to create ever more innovative value added offers for the cost conscious consumer.”