Multinational corporate gifting company unwraps plans for HQ move

Corporate gifting company XD Connects (formerly Xindao), is to move its UK headquarters to Innovation Birmingham.

Part of the Bruntwood SciTech national network of innovation districts, a 50:50 joint venture between Bruntwood and Legal and General, the Dutch multinational, which also has offices across Europe and China, is due to take 2,700 sq ft of space at Innovation Birmingham, adding to the 100-plus ecosystem of tech entrepreneurs and businesses at the campus.

Specialising in the sale of sustainable promotional products online, XD Connects recently rebranded as it transitions to a low impact corporate and employee gifting model.

In addition to developing more traceable and recyclable product ranges, the business has established a number of partnerships that see it donate proceeds to initiatives being delivered by environmental organisations including Water.org, Trees for All and Justdiggit.

XD Connects is the latest in a wave of innovative tech and digital companies to join the Innovation Birmingham campus over recent months, with the campus securing 25% of new leases signed in Birmingham during the last quarter.

Located at the heart of the city’s Knowledge Quarter, alongside Aston and Birmingham City Universities, businesses locating to Innovation Birmingham have access to Bruntwood SciTech’s specialist business support programme to all digital businesses wishing to scale, including access to funding, highly skilled talent, new markets, and a large partner network..

Joseph Venables, head of business development at Bruntwood SciTech, said: “In relocating to Innovation Birmingham, XD Connects joins one of the UK’s most exciting and innovative tech clusters.

“The campus was designed to provide space that inspires collaboration between the many brilliant and growing tech and digital businesses in the West Midlands, while supporting their progress towards a more sustainable future. We look forward to seeing XD Connects enhance its market share in the UK and Ireland and will be supporting their growth with direct access to the connections they need in the region.”

Paul Maye, UK & Ireland country manager at XD Connects, said: “The move to Innovation Birmingham is a huge step for our UK and Ireland operations and is an ideal way to mark our 12th anniversary in the city.

“With social and environmental purpose being so high on our agenda, it was important for our new home to align with our strategic objectives, whilst providing a vibrant environment for employees. Our move is about more than just servicing soaring demand; we want to connect our customers with the positive change we’re making and that starts with how we operate as a business.”