Birmingham-based deal team supports Venatus on acquistion of AdinPlay
Birmingham’s Springboard Corporate Finance has advised AdTech platform Venatuson its acquisition of AdinPlay of the Netherlands.
The acquisition is the first since Venatus took investment from the private equity firm Livingbridge in 2021 and is part of a strategic plan to scale in the burgeoning gametech space.
AdinPlay, founded in 2013, has established itself as the premier monetisation solution for publishers of casual and social game sites, offering a range of innovative and effective ad solutions. It has doubled in size over the past two years through the addition of a number of new publishers supported by strong service levels. It has forecast revenues in excess of €20m in 2023 which complements Venatus’ ambitious strategic growth agenda.
Venatus is a leading provider of digital advertising solutions to the gaming and entertainment sector, offering a comprehensive suite of products and services to advertisers and publishers. The company’s mission is to become the number one advertising solution in gaming through innovative technology and next-level partnerships.
“We’re thrilled to welcome AdinPlay to the Venatus team,” said Rob Gay, CEO of Venatus. “AdinPlay’s cutting-edge technology and commitment to delivering high-quality ad experiences make it the perfect fit for our M&A plans. With this acquisition, we believe we can help AdinPlay grow their core partner base and scale at an even faster pace.”
Venatus was supported on the acquisition by Springboard partner James Bailey, director Matthew Guest and executive Daniel McCartney.
Bailey said: “It was a real pleasure to support the team at Venatus on this strategic cross border acquisition – strengthening the business as a leading global AdTech platform in the gaming and entertainment sector.”