PE-backed digital marketing firm acquires Canadian company in latest spree

Birmingham-based Inspired Thinking Group (ITG) has acquired creative workflow and online proofing platform ReviewStudio as part of its acquisition drive in the North American market.

Montreal-based ReviewStudio has become a leader in the online proofing space, supporting thousands of teams’ creative collaboration needs, and will further bolster the efficiencies that the creative automation platform Storyteq provides for its clients all around the world.

This acquisition forms part of the broader M&A strategy to further build on Inspired Thinking Group’s global production business.

Lennard Kooy, CEO of Storyteq, said: “Automation is a central driver of optimising efficiency and creating localised content at scale. ReviewStudio’s simple markups and streamlined approvals are essential functions within workflows, enabling brands to deliver better content, faster than ever, without increasing their headcount or budget.”

Stuart Feldman, founder of ReviewStudio, said: “We are thrilled to be joining the ITG family – a company that clearly shares our passion for delivering innovative solutions for the creative community. Their proprietary technology, Storyteq, represents the future of seamless automated creative and we are excited to be a part of it. The acquisition of ReviewStudio will enable us to fulfil our mission to provide the leading creative workflow software to a truly global client base.”

Bolstering its global services for global brands such as Amazon, Avon, BMW, Heineken and Haleon, the acquisition of ReviewStudio builds on ITG’s continued expansion into North America, where it is targeting creative production agencies and technology firms to partner with.

Simon Ward, CEO of ITG, said: “I’m incredibly excited to welcome Stuart and the team at ReviewStudio into the ITG family. Having shown impressive growth and innovation in the collaborative workflow space, they represent a hugely exciting addition to our business as we continue to cement our presence in North America.”

Inspired Thinking Group was founded in 2009 by CEO Simon Ward and acquired Storyteq BV in June 2021 and Brand Machine Ltd in June 2022.

The company is backed by leading mid-market investment firm Bridgepoint. ITG has offices across Europe as well as in New York and Chicago with a total headcount of over 1,300 people.


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