Sales platform motivated for growth with £2.25m investment
OneUp Sales, a platform which helps businesses to manage and motivate sales teams, has raised £2.25m.
The Staffordshire-based team will use the funding to further develop the platform that drives productivity in sales teams worldwide.
It follows a successful 2022 during which the business more than doubled staff numbers.
OneUp Sales enhances reporting, improves the accountability of salespeople, fosters friendly competition with sales teams and helps celebrate success. It also integrates with almost 30 different types of customer relationship management (CRM) systems.
The platform is used by more than 250 companies in the UK, including Recruitment Entrepreneur, Xcede, Investigo, and Premier Group.
The investment will enable the company to launch a new commission management solution later this year which will simplify the process of calculating and managing sales commission and help to further motivate salespeople.
OneUp Sales was founded in 2016 by two former games developers, Derry Holt and James Heath. The latest investment follows two earlier funding rounds from Mercia and MEIF totalling £750,000. It currently employs 36 staff and plans to create a number of jobs in the year ahead.
Derry Holt, CEO of OneUp Sales, said: “We are excited about this new chapter at OneUp Sales. Our growth and this successful fundraising round validate the impact we’re having on hundreds of sales teams around the world. With the support of our investors, we are well prepared to pursue our vision and deliver even greater functionality to our clients; our upcoming commission management tool is set to be a gamechanger for finance and sales teams everywhere.”
David Baker, investment manager at Mercia, said: “Although many sales teams still rely on spreadsheets and whiteboards, there is a growing market for sales performance platforms. OneUp Sales has been a pioneer in the field, and differentiates itself through its easy to use system that engages staff effectively and integrates with existing sales systems. The company has grown rapidly in recent years. The latest funding will enable Derry and James and the team to take it to the next level.”
The Midlands Engine Investment Fund is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.
