Golf complex on par for success with course launch

A Wolverhampton-based golf complex has increased its headcount by a fifth after launching a new adventure course.

3 Hammers Golf Complex approached Lloyds Bank, securing support to create a new Jurassic-themed adventure golf course suitable for people of all ages and abilities.

The new outdoor 18-hole attraction is features life-sized, animated dinosaurs and is one of the biggest ‘crazy golf courses’ in England.

The new attraction has been well received by locals, increasing overall footfall to the venue – resulting in the need to hire 20 additional staff from the local area.

Founded in 1965, 3 Hammers Golf Complex provides a community hub for golf and now offers a range of courses as well as an onsite bar and bistro.

Ian Bonser, owner of 3 Hammers, said: “We’re over the moon with the launch of Jurassic Creek. We’ve been hoping to introduce a new course like this for years so having the support from Lloyds Bank has helped make our dream a reality.

“We’ve seen a huge rise in staycations over the past few years with demand for local activities like golf in all its formats really benefitting us as a business. The feedback so far has been brilliant. We’re off to a great start and look forward to welcoming both new and returning customers over what we expect to be a busy summer.”

Robert Taylor relationship director, SME banking at Lloyds Bank, said: “3 Hammers is a fantastic brand which has built an excellent reputation with its customers over the years, and it’s great to see its growth providing new employment opportunities for the local area. This follows the trend of our latest Lloyds Bank Business Barometer results, which show that more than a quarter (27%) of business across the West Midlands intend on increasing their headcount over the next 12 months. We’ll continue to work with businesses across the West Midlands to support them with their growth ambitions.”