Wolverhampton publisher swoops for London digital content provider
Wolverhampton-based B2B publisher Claverley Group (CGL) has bought Lyonsdown for an undisclosed sum.
The deal is the fifth by CGL since 2018 and follows on from the acquisitions of HPCi Media, a B2B publisher, specialising in cosmetics, beauty and health media, as well as children’s magazine publisher, Kennedy Publishing, and creative design and print management business, Cubiquity.
Phil Inman, CEO, Claverley Group, said: “We are delighted to have concluded the acquisition of Lyonsdown. The business has grown rapidly over recent years and we look forward to working with the current team to support further growth and development.”
A BDO team led by Alper Dervish advised CGL on the deal. BDO also provided tax advice on the transaction, led by Kuljit Singh.
Dervish said: “Claverley is a long standing client of BDO’s, with a strong foundation in traditional media within the Midlands. In more recent years, the group has successfully diversified into digital media and content production and this latest acquisition demonstrates that drive and ambition.
“Once again, we’ve been able to support Claverley in executing its corporate development agenda through the early identification of a complementary business for the group. Through our continued network of advisors and intermediaries, and eyes on the market, we were able to highlight Lyonsdown as a potential good fit.”
Lyonsdown provides media – both content for republication and video services – for a client base including Amazon and Bloomberg, amongst others. The company was formed in 2006 and provides video content, articles and platforms, lead generation services and hosting digital events.
The shareholders of Lyonsdown were supported by financial advisors, The Business Board UK.
