Stoke-based retail tech firm expands with £7m investment

Stoke-On-Trent retail tech firm Reapp, known for providing data and analysis to major brands and supermarkets, is expanding its product line with a £7m investment.

Based in Staffordshire, Reapp is focusing its investment on tech and AI capabilities to fulfil its ambition of providing the “ultimate field marketing toolkit” for major brands.

The products which have seen an overhaul include Insight, which helps brands understand how their products are performing at shelf-edge, Rewards, which helps brands utilise first-party data to drive loyalty, and Allocate, their work assignment platform formerly known as JobHub.

In the past year, Reapp facilitated a £680k Retail Sales Value growth for Unilever, and their technology has been adopted by brands like Volkswagen for internal auditing improvements.

As part of the Dee Set Group, Reapp offers a comprehensive approach to field marketing processes, providing faster insights and increased efficiency.

James Lamplugh, Reapp commercial director said: “We’re doing what no one else is doing by consolidating our position as a leading all-in-one platform for field marketing needs. What we’re offering to businesses is game-changing. We’re proud to be a local Stoke success story, working to transform the field marketing industry and assist big-name brands throughout the UK. Our ongoing £7 million investment is part of our commitment to making our products and website as fast and user-friendly as possible.”