Birmingham team advises digital marketing firm on acquisition
The Birmingham team of Browne Jacobson has advised NorthEdge-backed ICP, on its acquisition of a content consulting firm.
Global marketing consultants ICP has purchased Team 6ix, to add to its resources and expertise with Team 6ix’s Martech strategists and consultants.
Team 6ix’s leadership team, led by founder Daniel Rowe, will join ICP’s management team as operations combine over the coming months.
ICP’s client list, which includes Unilever, Coca-Cola, NBCU, Diageo, Mars and Estee Lauder, will be joined by Team 6ix’s clients which include Reckitt and other large multi-brand global companies across a variety of market sectors.
The Browne Jacobson team was led by Birmingham-based private equity partner Gareth Davies and senior associate Clare Hanna supported by Jack Milnthorpe, Lavania Xavier, Emma Hinton and Christian Burchardt.
Gareth Davies, partner, Browne Jacobson, said: “We are delighted to have advised ICP on this strategic acquisition of Team 6ix. This collaboration not only brings together two highly skilled teams, but it also marks a significant milestone in ICP’s strategy. We are proud to have played a role in ICP’s first strategic acquisition. We are also delighted to have worked with the NorthEdge team once again.”
Christopher Grakal, CEO of ICP said: “This marks the start of ICP’s next exciting phase of growth. The addition of Team 6ix strengthens us at a key moment: global businesses increasingly recognize new opportunities to unlock the full value of their marketing and commerce assets, across their content ecosystem. That means more than just delivering creative martech strategies and solutions. It means dedicating the right people to serve as their partners, as well as the right automation and AI solutions. ICP’s people, joined by Team 6ix’s, form a world-class team of experts, strategists and solution-builders.”
ICP and Team 6ix have already begun an integration process that is expected to continue into early 2024.