Customer rewards business expands to larger offices

Dave Birch and Nigel Shanahan

A Warwickshire customer rewards business, which recently closed a multi-million-dollar funding round, has moved to larger offices.

Endurance Zone (EZ) collaborates with sports and fitness organisations, offering a tailored platform for clients like British Cycling and Fitness First to provide various customer rewards from fitness watches to sportswear discounts.

Founded six years ago by ex-rugby player Dave Birch, EZ now has 25 employees across offices in Leamington Spa, Belgium, and the USA.

Based at 1 Mill Street, EZ expanded its space for the sales and marketing team after securing funding.

Nigel Shanahan launched 1 Mill Street in November 2020 as a place for businesses to connect.

Birch said: “The idea for the business came to me six or seven years ago when I was in a hospital bed recovering from a serious back injury through playing rugby.  I went away, built a platform and built a community of more than 160,000 members offering some of the best customer rewards you can get, especially when it comes to health and fitness.

“I took it to British Cycling and they could see the value and came on board. We’ve since signed up a whole host of companies and organisations, including teams in the NFL, the NHL, Basketball England, and Fitness First. We white label the platform so, to their community, it looks like they are running it direct.

“We’re now engaging with more than 150 million users globally and can safely say we are the largest sports rewards business on the planet, working with more than 450 brands. We love it here at 1 Mill Street. It’s got an amazing vibe – a great atmosphere among the businesses based here and those who come in for hot-desking. It’s a real community.”

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