Sports management firm secures first talent

Aksum White

Nine football players from both men’s and women’s teams in the West Midlands have become the first signings with SGI Sport Management.

Launched just last month in West Bromwich, SGI Sport Management provides players with a personalised management service. It’s part of the global sports agency Sporting Group International company, which operates from Guardian House in West Bromwich, and has offices in India, Spain, and Germany.

The parent company provides support to sports teams, governing bodies and brands through commercial partnership opportunities and recruitment and has worked with the likes of Aston Villa, West Bromwich Albion, Bolton Wanderers and the EFL.

Led by Dave Lawrence, a FIFA Licensed Agent, UEFA A qualified coach, and the former director of football at West Bromwich Albion FC Women, the agency brings more than 20 years of experience in player and coach development.

The first nine players to sign with SGI Sport Management include Aksum White for Bromsgrove Sporting FC men, Ben Sanogo for Birmingham United FC men, and former Inter Milan Academy, Jordan Kondo for Birmingham United FC men, Ben Cassidy for Alvechurch FC men, Shannon Stamps for Stoke City FC women, Mariam Mahmood for West Bromwich Albion FC women, Isaac Adegoke for Lye Town men, and former Oxford United and Reading Academy and Gerson Laila for Birmingham United FC men.

Lawrence said: “We’re thrilled to welcome our first players to SGI Sports Management. Having supported the development of multiple young players throughout my career, I’m looking forward to helping these first nine players fulfil their potential and give themselves the best possible chance of a successful career in the professional game.

“Some players who we work with are already enjoying professional game opportunities, whilst others have unfortunately been released from academies and we are helping them plot their journey back up the pyramid. It’s a very exciting time to be working in the game and we’re proud to support the careers of these first nine individuals.”