Electric scooter developers set sights on creating 500 jobs

A joint venture is hoping to create 500 jobs as it spearheads the development of an electric two-wheeled scooter.

PURE EV an electric 2-wheeler scooter OEM in India has revealed a joint venture with Pragmatic Design Solutions (PDSL) in the UK, based in Coventry.

Set to attract investment ranging from £30m to £40m, the joint venture will be established at the Coventry University Technology Park.

PDSL, renowned since 2010 for its engineering and digital technology solutions, serves clients such as Jaguar Land Rover, Aston Martin and Volkswagen.

The vehicle will integrate advanced technology with sustainable design principles, featuring a range of 250 KMPH, a top speed exceeding 100 KMPH, and an AI-based platform offering troubleshooting and onboard charging.

Mr. Rohit Vadera, CEO of PURE EV, said: “Having tasted success in the electric 2-wheeler commuter segment, PURE EV is excited to be entering the premium scooter segment. At PURE EV, we have continuously strived to push the boundaries of electric mobility, leveraging our robust R&D capabilities to deliver cutting-edge solutions to our customers.

“By joining forces with PDSL UK, we are poised to unlock new opportunities and bring to market products that not only meet but exceed the expectations of our customers. We aim to develop a premium product in every aspect that would be accepted in India and selected countries in the international market, and a joint venture with PDSL is the right step toward achieving this goal.”

Dr. Steve Simplay, director of manufacturing supply chain solutions (MSME) at PDSL, said: “Located in the heart of West Midlands, PDSL will leverage its unmatched electrification engineering and supply chain capabilities to bolster the future growth of PURE EV, through the establishment of a newly created Joint Venture for Research & Development. PDSL is currently supporting several electric vehicle OEMs through the electrification journey and will support the development of solid-state batteries.

“With a robust portfolio boasting over 120+ IP filings, PURE EV already operates a network of more than 150 outlets with a vision of extending the business globally through expertise from PDSL. Together, we anticipate delivering even more innovative electric mobility solutions to customers, while concurrently developing a robust agile supply chain to facilitate future growth and expansion.”