£20m tech headquarters set to be approved

Allsee Technologies’ plans for an 80,000 sq ft headquarters have been tipped for approval by Birmingham City Council’s planning officers. 

The £20m scheme on St. Modwen’s Longbridge Business Park is estimated to create 150 jobs at the digital advertising display manufacturer. 

Founded in 2007, Allsee Technologies has provided products for names such as Costa Coffee and Mercedes-Benz. This new office adds to operations across the UK, Europe, China, the US and Africa.

Subject to the planning permission being granted, construction work is due to start in summer 2024 with an opening scheduled for late 2025. When complete, the new Allsee headquarters will provide a digital display technologies centre and offer its reseller partners signage expertise.

Commercial property specialists from regional law firm mfg Solicitors advised on the land purchase from St Modwen Developments in January. 

St. Modwen is continuing with the £300m regeneration of the former West Works site with plans to cement itself as a specialist centre for science, technology, medicine, precision engineering and R&D.

When plans were submitted in February, Baoli Zhao, managing director at Allsee said: “We’re incredibly proud and excited to contribute to Longbridge Business Park’s growth story. With a deep appreciation for the area’s rich history in technology and manufacturing, we are thrilled to be part of Longbridge’s growing reputation as a hub for science, technology, precision engineering, and R&D”.

Rob Flavell, senior director at St. Modwen, said: “Once again we are seeing that leading global companies want to have a base at Longbridge. This exciting new digital technology manufacturing facility for Allsee will bring yet more specialist expertise to the area.

“This is good news for the local and regional economies and will ensure that the work undertaken by St. Modwen in recent years will benefit the area for many years to come.”

Longbridge Business Park has benefitted from infrastructure investment in partnership with the West Midlands Combined Authority (WMCA) and will create up to 5,000 new jobs upon completion.

It’s an addition to the wider £1bn Longbridge masterplan. In addition to the business park, the investment is delivering a residential neighbourhood of 350 homes.

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