People: IPP; The Alternative; Clarke Willmott
A pallet pooler has appointed a senior leader with more than 30 years of experience in FMCG and SME as the new head of its UK and Ireland business.
Andy Maddock joins Coventry-based IPP after three decades working in the beer industry for Scottish and Newcastle, Caledonian Brewery, the world’s third-largest brewer Heineken and Warwickshire craft brewery Purity Brewing Company.
The former professional Rugby player, who played for Wasps and Rosslyn Park in the 1990s, is bringing his experience in the sector to IPP, which provides reusable pallet and box pooling services for FMCG and industrial supply chains.
After first working up to become sales director for Scottish and Newcastle in the UK, Maddock progressed to his first general management position as managing director of Caledonian Brewery, which was part of the Heineken acquisition of S&N in 2013.
He said: “Working for Scottish and Newcastle, I was responsible for brands such as Foster’s, John Smiths, Kronenbourg 1664 and Strongbow when it was the number one brewer in the UK.The work was centred around really energising the Heineken business around the craft movement, working on major global sponsorships and activations.
“I then progressed to a role focusing on changing Heineken’s processes behaviourally, to make business more fleet of foot and agile. We were taking things which would normally take 18 months and making them 18-week processes. I worked across 23 markets in Europe for Heineken, running more 200 projects, embedding the behaviour change as best we could.”
Following 25 years in ‘big beer’, he then joined Alcester-based Purity Brewing Company in 2021, where he was also group CEO between July 2022 and November 2023.
IPP CEO Thomas Domson said: “We are delighted that Andy joins IPP at this time. He brings a wealth of leadership experience from a number of businesses to the IPP UK and Ireland organisation at an exciting time for us.
“He will play an important role in enhancing the business, bringing both stability and the ability to grow over time. We are a family values and people-based business – Andy compliments that well. The future is exciting for the UK&I with having Andy on board.’’
Marketing agency The Alternative has welcomed a raft of global marketers to its team.
Experienced tech CMO, Liz Jafari, has also joined ‘ALT Associates’ bringing over 20 years’ of marketing expertise from Capita.
She’s also joined by brand and advertising consultant, Phil Wright, who founded Leicester-based BIG Communications.
Data and CRM strategist, Leanne Franklin, brings over 15 years of experience to the studio, working with brands including River Island, The Body Shop, Dorothy Perkins, Bravissimo, and NFU Mutual.
Heading up performance marketing is Caroline Yates, who spent over a decade at the e-commerce agency, RENT. Finally, Alex Sargent and Emma Lawrence, partners of exhibition and event business DSA Global, complete the line-up with a wealth of experience from the experiential agency.
CEO Angel Gaskell, said: “In the post-agency landscape, we need to implement dynamic strategies to support brands that thrive
on doing things differently. The ALT Associates allow us to offer clients unique insights they wouldn’t otherwise have access to as we continue to pave the way with an ‘alternative’ approach that allows businesses to thrive on a global scale.
“I’m absolutely thrilled to announce the decorated experts that are joining our Associates collective. We’ve seen the incredible value they bring to our clients, and to be able to expand this offering so soon is a fantastic reflection of the first few months of The Alternative.”
National law firm Clarke Willmott has welcomed a new partner to its Birmingham office with the appointment of lawyer Richard Saxton.
Richard Saxton
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