£24m student residence completed in city centre

Pershore Junction, a newly constructed student 127-bedroom residence has emerged in Birmingham’s city centre courtesy of developer Alumno.
The £24m initiative received backing from Who Hup Holdings and was built by GMI Construction Group.
Repurposing a former BT brownfield site on Dogpool Lane, the project aimed to address the rising demand for student accommodations, particularly from nearby universities such as Birmingham’s School of Dentistry.

The brick building is distinctive yet fits appropriately into the wider fabric of the local area and has been designed by architects Howells.

Alan McCartney, partner at Howells said: “Per-shore Junction contributes appropriately to the ongoing transformation of Stirchley, with the design delivering a contemporarily crafted brick and terracotta building, that remains clearly of its place, drawing reference to materials and details found on several local landmarks, including Selly Park Church and Dogpool Lane Hotel.

“Stirchley is a fantastic part of Birmingham and the quality the whole team have been able to deliver will serve to set the benchmark for new buildings coming forward in the area – we have always remained committed to providing design excellence for this site and the design overall has benefited significantly through community and local authority involvement.”

Philip Johnson, head of investment at Who Hup, said: “Woh Hup is delighted to launch this new property at Pershore Junction to add to our existing portfolio of 1000+ operational PBSA beds in the UK. We believe high-quality purpose-built student accommodation in tier-one locations in the UK offers great opportunities to investors.

“We are extremely grateful to the Alumno and GMI teams for their support in delivering a best-in-class building and look forward to welcoming students in Sept 2024. We continue to look for further development / funding opportunities around the Selly Oak and adjacent areas”.

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