JLR in bid to raise owners’ understanding of their hi-tech on-board safety features
Luxury car maker, Jaguar Land Rover (JLR), is launching a drive to improve awareness among drivers of its models of their critical advanced assistance (ADAS) systems in a bid to raise safety standards.
The initiative follows a survey that found many drivers are not clear about the technologies their system offers.
JLR, which has manufacturing plants in Halewood, Merseyside, and at Castle Bromwich and Solihull in the West Midlands, said the latest vehicles are highly technologically advanced and now incorporate more ADAS features than ever before as standard, to support the driver.
However, a JLR survey found 41% of respondents are not clear what their ADAS systems do.
The survey also found large numbers of drivers do not realise safety-critical ADAS systems, such as autonomous emergency braking or reversing collision detection systems, can switch off when their cars’ sensors are obscured by dirt or other debris.
JLR has been working with the Driver and Vehicle Standards Agency (DVSA) to increase awareness and the DVSA has updated its driver guidebooks and other literature with information about ADAS systems and is issuing public guidance to increase awareness of the issue.
Thomas Mueller, JLR Executive Director of Product Engineering, said: “Road safety in Europe has improved significantly in the last decade thanks, in part, to technological advances such as mandatory fitting of ADAS systems to new cars.
“However, it is vital that drivers learn about the systems fitted to their cars and how to operate and maintain them so that they work most effectively.”
He added: “In addition to warnings in JLR vehicle handbooks, we are launching a drive to increase awareness about ADAS systems, and we are pleased the UK Government is taking steps to educate drivers in the UK about ADAS systems.”
JLR’s next-generation electric vehicles will be built on the NVIDIA DRIVE software-defined platform, delivering a wide spectrum of active safety automated driving and parking systems, as well as driver assistance systems.
Inside the vehicle, the system wll deliver AI features, including driver and occupant monitoring, as well as advanced visualisation of the vehicle’s environment.
