AI data startup secures £4.5m to expand presence in the West Midlands
AI data analytics startup Purple Transform has secured £4.5m in funding from a round led by Mercia Ventures, supported by the Midlands Engine Investment Fund II and Sure Valley Ventures.
The funds will help Purple Transform scale its operations following recent contract wins in the rail industry, expand into other sectors and improve its presence in the West Midlands.
Plans are in place to open a new technology and logistics centre in the region, which will create jobs and support further growth in the coming years.
Alex Brown, former CEO of Cisco UK and Ireland, has been appointed as the company’s chair to guide this expansion.
Founded by Gregory Butler in 2021, Purple Transform combines expertise from Cisco, Network Rail, telecoms and government.
Its SiYtE system aggregates data from CCTV cameras, IoT sensors, and other sources, leveraging AI, machine learning, and computer vision to deliver insights.
The system monitors cameras, alerts staff to potential risks, and does not require replacement of existing equipment.
SiYtE is currently deployed across the rail network with over 900 cameras and sensors, used for detecting safety hazards, reducing crime, monitoring level crossings, and safeguarding remote equipment.
The company employs over 50 staff, including some in the West Midlands.
Butler, said: “Purple Transform’s mission is to unlock the full potential of technology to enhance safety, security, efficiency, and overall human well-being. Having successfully deployed our technology in rail, which is a highly complex environment, we’re looking forward to expanding into critical national infrastructure, ports, and manufacturing among other new areas.”
Jonny Nixon of Mercia Ventures said: “Purple Transform brings together a very high-calibre team with an in-depth knowledge of the rail industry and a strong culture of innovation. The company gained early traction and is now growing rapidly and winning significant contracts in the UK and beyond. This funding will help it to establish itself in the Midlands as the leader in the rail sector and expand into other industries.”
