Accountancy firm supports GB Snowsport with funding

Prime, with offices in Solihull, Birmingham, and Coventry, joins as a key sponsor, strengthening GB Snowsport’s efforts to prepare British skiers and snowboarders for success on the World Cup circuit and at the Olympic and Paralympic Games.

UK Sport remains the primary funding source, focused on athletes deemed to have ‘podium potential.’

Morgan Davies, managing director of Prime Accountants Group, said: “Ski Cross is a sport where hundredths of a second matter and can be the difference between qualifying for major events. Countries such as Canada, France and Switzerland provide significantly more funding to their athletes and for GB athletes to compete at this level without backing is an impossible task.

“Supporting the team is bigger than looking after one individual and is simply about providing the athletes with an environment to deliver. It is increasingly up to businesses to help fund those dreams.”

Vicky Gosling, GB Snowsport chief executive, said: “We’re delighted to welcome Prime Accountants Group on board for the 2024-25 season. Our Ski Cross team have delivered some impressive results in recent years, and the support that Prime bring coming into the new season will allow us to invest in the team set-up as the critical
Milan-Cortina Olympic qualifying period gets underway.

“This is a really exciting time for the British Ski Cross, and we look forward to getting the season started at the Val Thorens World Cup this week.”