Cleaning product supplier wipes up a deal with peer

Birmingham-based DuraClean has secured a three-year contract with cleaning and maintenance provider WGC.

DuraClean will supply WGC with cleaning consumables, equipment such as vacuum cleaners and floor polishing machines, staff uniforms and cleaning chemicals.

The partnership will support WGCs portfolio of over 300 hotels, including brands like Hilton and Claridge’s.

DuraClean offers a range of cleaning and hygiene products, from basic janitorial items like cloths, mops, and buckets to advanced robotic cleaning solutions and bespoke uniforms.

The company supports over 600 UK hotels and various other businesses, including schools, commercial properties and industrial sites.

It also provides wholesale supplies to retailers and facilities management firms, with an ordering system that simplifies supply chain management.

Yasin Shariff, managing director of Birmingham-based DuraClean, said: “This is a landmark contract for DuraClean. It solidifies our position as a trusted supplier to the outsourced housekeeping sector and demonstrates our ability to secure and manage large-scale, long-term agreements with precision, reliability and tailored end-to-end solutions.

“The award of this contract follows a successful trial period with WGC, during which we showcased our capability to meet the client’s needs with tailored products and services. By combining our innovative technology platform, bespoke product offerings and dependable service, we’re committed to helping WGC drive operational excellence and deliver outstanding results. We’re proud to collaborate with WGC and look forward to contributing to its continued success.”

Martin Birch, chief executive of WGC said: “Collaborating with DuraClean marks a significant step forward for WGC. The company’s extensive product offering, spanning cleaning consumables, chemicals, uniforms and equipment, combined with its ability to tailor solutions to our specific needs, sets the company apart.

“This three-year agreement is a reflection of our shared values in operational efficiency and sustainability, and I’m confident it will bring immense value to our clients and our team.”