Fake reviews crackdown widens as CMA investigates funeral operator
The Competition and Markets Authority (CMA) has opened an investigation into funeral operator Dignity over potential breaches of consumer protection law, as part of a wider crackdown on misleading online reviews.
The probe, launched on 26 March 2026, will examine whether the Sutton Coldfield company encouraged staff to post positive reviews about its crematoria services, potentially distorting customer feedback available to the public.
Dignity is one of five companies currently under investigation, alongside Autotrader, Just Eat... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
