Books, vinyl and the Gen Z revival
There was a time when it seemed inevitable that physical media would disappear. Music streaming promised unlimited access to millions of songs, e-books could store entire libraries on a single device, and cloud technology meant we no longer needed to own anything at all.
Yet something unexpected has happened.
The generation that has grown up entirely in the digital age is increasingly turning back to physical media. From independent record shops to high street book retailers, Gen Z is helping to drive demand for vinyl records an... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
