DTZ Retail’s marketing team joins MADISONSOHO

DTZ Retail and Birmingham-based creative agency MADISONSOHO have signed a deal that will see DTZ’s five-strong UK and European retail marketing team form a new strategic division within MADISONSOHO.

The new division will complement MADISONSOHO’s expertise in branding, advertising and web services.

Eileen Connolly, who heads the team and who joins MADISONSOHO as managing director of the new strategic division, said: “Given the turbulent nature of the market at the moment this is an innovative solution which allows us to build on our existing strengths and provide clients with even more innovative marketing services. Marketing is often sidelined when times are tough so this affiliation is a truly original approach which will benefit our current clients and hopefully win some new ones.

“We already work with MADISONSOHO on a number of schemes and their creative yet practical approach has been a breath of fresh air. We will be offering a strategic service to clients irrespective of whether the creative work is handled by MADISONSOHO or another agency. This will give our clients great flexibility based around their requirements. We are all thoroughly looking forward to working with the MADISONSOHO team.”

Former DTZ director Alan Thornton is also joining MADISONSOHO’s new strategic division.