THE Lib-Dem Conference is expected to generate £12m when it comes to Birmingham this weekend, according to inward investment body Business Birmingham.
The four-day event, expected to attract around 8,000 delegates, takes place at the ICC from Saturday to Tuesday and follows on from the Tory Party Conference held in Birmingham last October.
It is the seventh time Birmingham has hosted a political party conference in the past four years, with around 1,600 members of the media also expected to descend on Birmingham.
In addition to the main conference programme, there will be around 500 fringe events, including a series of ‘Team Birmingham’ events involving partners from across the city to target visiting media, politicians and businesses.
The programme will cover themes key to the city’s growth including Local Enterprise Partnerships, the green economy and opportunities arising from the Government’s decentralisation and deregulation agendas.
City council deputy leader Cllr Paul Tilsley said: “Birmingham has a reputation for being the UK’s meeting place, having hosted seven party conferences in the last four years.
“Working together the city has shown that it can rise to the challenge of delivering successful events in front of the cameras and boost its reputation as a business and visitor destination.”
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