Real ale and cider company join forces

TWO independent real ale and cider companies are to join forces through a new distribution agreement.

Real ale company Purity Brewing has agreed to distributed the produce of fellow Warwickshire business Hogan’s Cider across the Midlands.

Purity, based in Great Alne, north of Alcester, says its clients shares its values and commitment to providing excellent service, and believes that the deal to distribute Hogan’s 4.5% draught cider will be a winning formula.

“I’m very proud to be working with Hogan’s Cider. It’s a company that shares Purity’s commitment to providing excellence in service, and the highest quality products made from locally sourced ingredients,” said Paul Halsey, Purity’s Managing Director.

“Purity will benefit from this agreement because the addition of Hogan’s Draught Cider further strengthens our portfolio, allowing us to offer customers a fantastic product alongside our own award-winning ales – Mad Goose, Pure UBU and Pure Gold.

“Also, ales and ciders are similar in that they both have a wide appeal amongst the public, and are equally at home in the traditional pub, as well as in cafes, bars and restaurants.”

Allen Hogan, Managing Director of Hogan’s Cider, added: “I feel very comfortable about Purity distributing Hogan’s Draught Cider because it is a company that has a reputation for supplying premium quality products to the region’s on and off-trade.

“The main benefit for Hogan’s Cider is that through Purity’s existing sales and distribution capabilities, we will be able to make Hogan’s Draught Cider available to a far greater number of people.

“Also, Hogan’s Draught Cider will successfully complement Purity’s ales as it is refreshing and well crafted drink, made from 100% fresh pressed English cider apples, sourced from Herefordshire, Gloucestershire and Worcestershire.”