Airport strengthens senior management team

BIRMINGHAM International Airport has strengthened its management team with three new senior appointments.

Martyn Lloyd has been appointed as air services development director; Jo Lloyd comes in as head of brand; and the airport’s current head of corporate affairs, John Morris, is to take up a new role as head of government and industry affairs.

Paul Kehoe, airport chief executive, said the appointments underlined BIA’s determination to continuing increasing the airport’s development.

Mr Lloyd will have an overall remit to deliver profitable growth in air traffic. He will focus on bringing new airlines and increasing the route network at Birmingham in order to substantially increase passenger numbers.

He joins BIA from the TBI Abertis Airports Group, where he is currently commercial director at Luton Airport. In his role there he has successfully brought a number of new airlines to Luton and launched 20 new routes.

Previously he was commercial director at Manchester Airport and before that he held management roles at Bristol, Stansted and Heathrow airports.
 
He said: “I am delighted to be joining the team in Birmingham. The airport has incredible potential to deliver the increase in flying capacity the UK needs and I am looking forward to being part of the team that will deliver this”.
 
Ms Lloyd’s remit will be to develop and deliver both a new brand for the airport and the wider marketing communications of the company.

She also joins from Luton Airport, where as marketing and communication manager her track-record included a complete re-brand of the airport and the roll-out of an integrated e-commerce strategy to improve communication and deliver better passenger services.

She said: “I am very much looking forward to creating a brand that will clearly communicate the potential Birmingham Airport has as well as the team’s vision for the future. The airport’s development plan is very exciting and we must maximise every opportunity to show how the airport can grow and develop.”
 
The changing political landscape means that BIA must communicate its longer-term opportunities effectively.

Therefore, Mr Morris’s new role will see him build on the successful lobbying for the runway extension, and for High-Speed Rail to serve the airport. As well as wider strategic communications, the role will also oversee longer-term environmental and planning issues, as well as promoting aviation’s place in an integrated transport network.
 
He said: “The opportunities for the people of the Midlands have never been greater. We’ve now got to develop national and international awareness, as well as the political will, to make Birmingham people’s ‘port of choice’, with excellent integrated transport links.
 
“There’s also a need to ensure that our planning processes integrate with longer-term aspirations as well as with political realities, whilst at the same time making sure that, on the whole, local people are both protected and benefit from our plans.”
 
Mr Kehoe said he was delighted with the appointments.

“I believe we are ideally positioned to make the most of Birmingham’s great transport connections and extensive catchment area. The team now in place will deliver growth in passenger numbers that will in turn act as a driver for economic regeneration for our region,” he said.