Tipton & Coseley members mutually satisfied

MEMBERS of a Black Country building society have given almost unanimous backing to the mutual, claiming it supplies a better service than the banks.

The survey carried out by the Tipton & Coseley supported the results of independent research conducted for the Building Societies Association (BSA).

The BSA found that customers of mutually-owned financial service providers – including the Tipton – were more satisfied than customers of other providers such as banks.

The BSA report says that nearly two thirds (63%) of customers at mutual institutions – which includes building societies – felt they were treated fairly when compared to less than half (47%) of bank customers.

The study also showed that 59% of mutual customers agreed their provider offered reasonable value for money, compared to just 40% of bank customers.

The Tipton conducted a customer satisfaction survey at its recent AGM, which was completed by 677 members – a 13% increase on last year’s respondents.

Of those who completed the survey, 98% of members agreed the society’s standard of customer service was excellent, very good or good – with those saying the service was either excellent or very good accounting for more than 84% of the responses.

Chris Martin, the Tipton’s chief executive said: “Once again it is very pleasing to receive such positive feedback from our members’ whose opinions and feedback are invaluable in our drive to continually deliver the highest standards of service and products.”