Genting wins major marketing honour

BIRMINGHAM casino operator Genting Casinos has been recognised for its marketing activity with a major award.

Genting, which owns Circus Casino at Star City and the Maxims venue in the city centre, earned first place in the Customer Relationship Marketing category at the Marketing Society Awards.

Company representatives received the award at the society’s awards ceremony, which was held at the Park Lane Hilton in London.

The awards, now in their 25th year, set the industry standard for excellence in marketing and are recognised as the leading marketing awards in the UK.

In winning the award, Genting beat campaigns from Barclays Corporate, More Than, Love Film and the Times newspaper’s website – Times Plus.

The judges praised Genting for the achievements it had delivered in such a short space of time, and for the campaign’s clear and measureable results.

The Genting strategy enabled the casino to better engage with its customers by identifying their views on its services.

The approach meant the company was able to deliver a return on marketing investment for its relationship marketing of well over 1,000%.

Jill James, marketing director for Genting Casinos, said; “I am absolutely thrilled that we have won this award. To be in the same company as these four other big brands known for their impressive marketing and then win, is fantastic.

“We have a small marketing department so it really is a huge achievement and I am immensely proud of the team and all the hard work that contributed to this award. It’s great to get industry recognition, and it has spurred us on with our activity in this area to help the business continue to grow.”

Pictured at the Marketing Society Awards are, from left: Stephen Powell, head of marketing at Genting Casinos, Jill James, director of marketing at Genting Casinos and awards host Sandy Toksvig.