100 up for Marketing Birmingham

MARKETING Birmingham has now recruited more than 100 commercial partners as it steps up its international investment promotion efforts.

A total of 28 companies have joined forces with the city’s strategic marketing partnership since the start of April, including law firm Wragge & Co, construction group Skanska and public services provider Amey. Also joining forces with the city promotion agency are property developer Nikal, executive recruitment providers Odgers and – recent investor in the city – US architect Gensler.

Marketing Birmingham chief executive Neil Rami said: “We believe that involving local businesses directly in the city’s investment promotion is essential if we are to deliver significant economic growth.

“Our commercial partnerships programme is an increasingly valuable business development and marketing tool for local companies. The fact that some 100 companies are now supporting our national and international marketing campaigns is testament to the value they place on this activity for the city and the return it delivers for those involved.”

Julian Price, area manager at construction and infrastructure company Morgan Sindall, which has become a corporate partner, said: “We have recently signed up as a partner and believe in the proactive approach that Marketing Birmingham is taking to promote the area.

“Birmingham has a growing reputation both as a business and leisure destination and it’s essential that we work together for the long-term benefit of the city.”