Bird’s targeting growth after beer competition win
A MIDLANDS brewery is celebrating after winning a competition with supermarket giant Sainsbury’s which it hopes could take the business to the next level.
Bird’s Brewery, based at Ladybird Barn in Bromsgrove, won the West Midlands regional award in Sainsbury’s Great British Beer Hunt 2012 competition with its ale ‘Amnesia’.
Amnesia – a light coloured ale – was selected for the competition after the brewery identified its best-selling product using customer data.
The ale was selected following a taste test by Sainsbury’s shoppers and will be sold in selected stores across the West Midlands over a 26-week trial period from mid-August to February 2013.
Stephen Hammond, finance director at Bird’s Brewery, said: “The Sainsbury’s win is a big deal for us. We are a small brewery but the potential growth for the business is huge.
“An initial order of 1,200 bottles will be stocked in stores across Birmingham and North Worcester. We will then operate on a supply and demand basis.”
Established in summer 2009, Bird’s Brewery is part of Ladybird Group Limited – a group comprising Ladybird Cranes, Bird’s Brewery and the Ladybird Inns.
The brewery currently produces five ales and is in the process of opening a shop at Ladybird Barn.
