No vacancy as hotel entrepreneur Joynes keeps it in the family

WELL-known hotelier Stephen Joynes MBE is stepping down as managing director of Hoar Cross Hall after 21 years in charge. 

Joynes, who has been one of the Midlands’ most prolific hoteliers, is passing over the day to day running of Hoar Cross to his son Steve.

Walsall-born entrepreneur Joynes purchased Hoar Cross Hall in 1989, at a time when the Grade II listed stately home near Lichfield was in desperate need of renovation. In 1991, after a painstaking restoration programme, Hoar Cross Hall Spa Resort opened its doors to the public for the first time.

Joynes has spent £30m restoring the property back to its former glory and transforming it into a  96-bedroom spa complex that won England’s Leading Spa Resort at the World Travel Awards for eight consecutive years.

“Over the last 21 years, I have been on the most wonderful journey, and that same excitement I felt when I first laid eyes on Hoar Cross Hall back in 1989 has never left me to this day. But it is now time to welcome a new era at The Hall,” he said.

“While I am sad to be stepping back, I am thrilled to be passing control of the business to my son Steve, who I know cares about the resort and its staff as much as I do.”

Joynes Jr is the founder of the successful eden hall day spa, based in Nottinghamshire.

Stephen Joynes’s story is a real life tale of rags to riches. Beginning his business career with a mobile fish and chip van, he went on to transform a tea shop in Sutton Coldfield into a thriving café, convert a near derelict house and the former Highcroft Grammar School in Walsall into successful hotels, and develop the Chateau Impney hotel in Droitwich.

He then went on to convert the Water Splash nightclub in Walsall Wood into the Barons Court Hotel, which he sold in 1989 for more than £8m, before purchasing Hoar Cross Hall.

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