NEC enhances services to entice exhibitors

EXHIBITORS looking to use the NEC in the future will experience an enhanced service, as a result of a new trial undertaken during this year’s Autumn Fair International.
 
Additions to the venue include improved signage en route and under-the-sea themed painted subways (below). However, the most significant addition comes in the form of a ‘Welcome Host’. For Autumn Fair, one of these hosts was designated to event organiser i2i for the first four hours of their first day as a general aide.
 
Martin Clarke, the NEC’s Marketing Director said: “We’re continuing to make improvements. That will make it easier for our customers to succeed and for visitors to get the most out of their experience.

“We also need to continue to be ‘brilliant at basics’, focusing on the little things that make people want to do business with us and visit us again.”
 
Jason Stead, i2i’s Client Experience Director said: “Exhibitors and visitors come to our shows for a specific purpose – to do business, and the setting in which that’s done can make a real difference.

“Ultimately, our aim as the Client Experience Team is to get our exhibitors and visitors to arrive in a good mood and to leave in a better mood, and the venue has a major part to play in achieving that. Some of the improvements are functional, while some of the improvements are linked to emotional engagement.”