Pressvine strengthens recruit with graduate academy

WOLVERHAMPTON PR software company Pressvine Worldwide has teamed up with West Midlands’ graduate recruitment specialist Grad Central to launch its own graduate academy.

Having just taken on three new recruits from Grad Central, Pressvine Worldwide will use the new academy to recruit and invest in new graduates from the agency.

The latest recruits, Emily Glew, of Newport, Ilona Dalecka, of Walsall, and Sarah Zietz, from Birmingham, were chosen following an Apprentice-style selection process.

The three candidates will now embark on a programme which will give them all of the required knowledge and first-hand experience in order to succeed in the industry, as part of the growing Pressvine team.

Adam Tipper, director at Pressvine Worldwide, said: “Having started as a graduate myself, I know how challenging it can be to find work when you have just left university. As a young company, we want to champion fresh talent. University graduates are perfectly suited for this as they don’t only have the required knowledge, but also bring new ideas and lots of motivation and enthusiasm to the table.”

Grad Central matches both recently qualified and more experienced graduate talent with business needs across the region.

New client services director for Superdream

WORCESTERSHIRE-based creative agency, Superdream, is continuing to grow after investing in new talent. The agency, based in Bromsgrove, has appointed new Client Services Director, Helen Bessant, a global marketing and communications specialist with 15 years’ experience working for advertising agencies including WAA and Cogent Elliot.

Superdream Managing Director, Jason Manning said: “At Superdream, we’re serious about building a fantastic new agency. To do this, we have to recruit the very best people. Helen has a wealth of specialist experience and will help us to offer excellent levels of client support. I’m thrilled to welcome her to the team.”

Ms Bessant is one of a number of new recruits to the agency this year. In her new role she will be working alongside Martin Parkes, Creative Consultant, who joined the team in June, bringing with him more than 20 years’ experience working for ad agencies such as McCann and WAA.  

Clear vision ahead as Big bags window treatment firm

MIDLAND agency Big, part of the Mission Group, has been appointed by window treatment company Sunflex to develop its hero brands.

Big has been tasked with producing brand positioning, guidelines and new logos for Swish, Harrison Drape and Integra which are leaders in window dressing, curtain tracks, poles and blinds.  

The win follows a non competitive pitch, with the business being awarded on the strength of Big’s creative work and credentials.  

The team at Big, led by Liz Mitchell, Account Director will report into Sunflex Managing Director, John Martin, who said: “Our hero brands have terrific heritage, so we need an agency with a proven track record in brand development.  Big impressed us with their insights into our industry, business and target audiences, and of course, their creativity. We’re looking forward to working together with the team to strengthen our industry leading position.”