Jaguar Land Rover continues strong start to 2014 with sales up 14%
VEHICLE manufacturer Jaguar Land Rover has continued its strong start to the year, with sales figures up 14% in February compared with the same month last year.
The company sold 30,487 vehicles last month, while in the first two months of the year the figure is up 13% on last year at 69,593.
Sales were up across all markets, except the UK. In China Region, the figure was up 44%, North America 12%, Asia Pacific up 16% and Europe 1%. Sales in the UK were lower year on year, which the company has attributed to the launch of some special edition models in the corresponding month of 2013. Other overseas markets were up by 16%.
Sales for the first two months of the year saw China Region up 41%, North America up 14% and Asia Pacific up 8%. The UK and Europe are down slightly and other overseas markets up 12%.
Commenting on the February performance Andy Goss, JLR Group Sales Operations Director said: “This has been another solid month for Jaguar Land Rover with continued strong demand for models across the range in our international markets.
“Together with January sales this has been a positive start to 2014, particularly given our comparator period in 2013 included the expected introductory sales spikes for new Range Rover and a number of limited edition models.”
In February, Jaguar sold 5,300 vehicles up 15%. Jaguar’s regional performance saw sales in China Region up 41%, North America up 35% and Asia Pacific up 1%. Europe and the UK sales were lower owing to the special models released in February 2013. Other overseas markets were up by 5%.
For the first two months, Jaguar sold 12,300 vehicles, up 19% with China Region up 56%, North America up 34% and Asia Pacific up 5%. UK and Europe sales were lower year on year and other overseas markets were up 9%.
The pattern was similar at Land Rover. In February, Land Rover sold 25,187 vehicles, up 13% with strong performances across the range. Sales in China Region were up 44%, Asia Pacific up 20%, North America up 5%, and Europe up 3%. UK sales were lower owing to the special offers this time last year. Other overseas markets were up by 18%.
In the first two months, Land Rover sold 57,293 vehicles, up 12%. Regional performances saw China Region up 37%, Asia Pacific and North America both up 9% and Europe up 1%. The UK was down slightly and other overseas markets were up 13%.
