Jaguar Land Rover enjoys record-breaking April sales as demand steps up

VEHICLE manufacturer Jaguar Land Rover has announced record sales for April with demand up across all its markets.

The Indian-owned company sold 37,171 vehicles globally last month in the month, up 30% on the same month last year. During the first four months of the year, JLR has sold 161,947vehicles, up 12% on 2013.

In the China Region, sales were up 72%, Europe up 27%, Asia Pacific up 25%, the UK up 24%, North America up 19% and other overseas markets up 3%. Calendar year to date sales were also up in all major regions with the China Region up 44%, Asia Pacific up 16%, North America up 14%, Europe up 3%, the UK and other overseas markets were both up 1%.

Andy Goss, JLR’s Group Sales Operations Director said:  “April sales continue the positive momentum we saw in the first quarter of 2014. Alongside the F-Type, all three Range Rover models delivered record April sales performances reflecting the global appeal of our strongest ever vehicle line up.”

Jaguar sold 5,511 vehicles last month, up 17% on 2013 with a strong performance from the F-Type.  Across the various regions, China was up 71%, Europe up 15%, the UK up 12%, Asia Pacific up 2% and other overseas markets were in line with 2013.
 
One disappointment was an 8% drop in sales in the important North America market but this has been attributed to model launch activity in the corresponding month of 2013.

In the calendar year to date, Jaguar sold 29,542 vehicles, up 19% with regional performances as follows: the China Region was up 53%, North America up 22%, the UK up 10%, Asia Pacific up 7% and other overseas up 10%. Sales in Europe were down by 4% as the recovery in the Eurozone continued to be slow.

Land Rover sold 31,660 vehicles, up 33% thanks to new records from all three Range Rover models. The Range Rover Sport delivered its best April sales performance since 2006. Land Rover saw increases for the month in all regions as follows: the China Region up 72%, Asia Pacific up 31%, Europe up 29%, North America up 28%, the UK up 27% and other overseas markets up by 4%.

For the calendar year to date, Land Rover sold 132,405 vehicles, up 11%. Regional performances were as follows: the China Region up 42%, Asia Pacific up 18%, North America up 12% and Europe up 4%. The UK and other overseas markets were down by 1%.