VIDEO: Jaguar plans world-first stunt to launch new model
JAGUAR is set to give a spectacular debut to its all-new XF model and the event promises to more than emphasise the firm’s link to the adventurous world of James Bond.
The car company has teamed up with expert British stuntman Jim Dowdell, veteran of dramatic action stunts in movies including Bond, Bourne and Indiana Jones, to perform a world first high-wire water crossing in the new car.
The dramatic drive, across two 34mm-diameter wires suspended high above water, is intended to highlight the lightweight and agile abilities of the new car.
The stunt, which takes place in London, will be streamed live globally on jaguar.co.uk/newxf at 7pm (GMT) on Tuesday (March 24).
Ahead of this the company has launched a teaser campaign for the new car, including this bird’s eye view and the video below.
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The XF was first launched in 2007 and is Jaguar’s biggest selling and most awarded car in its current product range. The next generation XF is completely new from the ground up and will be the second Jaguar model to use the brand’s advanced aluminium-intensive architecture after the new XE.
Jaguar claims the new car will set new business segment benchmarks for weight and efficiency, resulting in class leading fuel economy figures of over 70mpg.
Ian Callum, Director of Design, Jaguar, said: “I believe the all-new XF will be the best looking car in its class. Elegant, handsome and with proportions that imbue a great sense of integrity – the all-new XF will be true to the strong tradition of sporting Jaguar saloons while being completely of its time.”
The stunt takes place a week ahead of the XF’s official launch at the New York Motor Show.
The car company has used the US event as the launchpad for other recent new models.
In 2013 visitors to the show were shown a film of the new Range Rover Sport driving through the mean streets of Manhattan only for the film to end with the vehicle emerging seamlessly from the screen driven by none other than 007 himself, Daniel Craig.
Following its debut on April 1, Jaguar will release details of the full XF range and its technical specifications, supported by further images and film content.
The all-new XF will go on-sale this autumn and is being built at JLR’s Castle Bromwich plant.
People can follow the new Jaguar XF launch on Twitter: on: #NewXF
